• "Do you have a payment plan?"
• "Do you have a one-time payment option?"
• "I live outside the U.S. Do you have payment options in my country's currency?"
• "Can I get a discount for being a student? In the military? Paying in cash? Non-profit?"
• "Can I just buy a portion of the program?"
• "What if I try Idea To Revenue Masterclass and decide it isn't right for me? (In other words, is there a refund policy or money-back guarantee?)"

WILL THIS WORK FOR ME?

"IS THIS COURSE RIGHT FOR ME? WILL IT ACTUALLY WORK FOR ME?"

Idea To Revenue Masterclass is definitely right for you if:

• Your job involves vetting, validating, prioritizing, justifying and launching product ideas, be they new products or new features or capabilities to expand an existing product.

• You're just starting out as a product manager, and want to acquire the necessary skills as rapidly as possible... or you're an experienced product manager looking to get to that next level.

• You're looking for step-by-step and ACTIONABLE advice on how you can test, build and launch validated product ideas.

• And you have a real desire to not only learn, BUT ACTUALLY IMPLEMENT the strategies you'll learn.

The course is definitely NOT for you if you're expecting "overnight results" with very little effort or work involved.

This is not a silver bullet or quick fix system. (They don't exist.)

I give you the exact blueprint and tell you want to do, but only you can actually do it.

So if you understand that product success only comes from getting in the trenches and doing the work (although I'll give you the shortcuts)...

That it takes hustle and passion (and I'm here to help)...

And you're willing to be challenged to grow in new ways (not a bad by-product if you ask me)...

If that sounds like a challenge you’re up for...

Then I invite you to see if Idea To Revenue Masterclass is the path you're willing to take your product skills to the next level.

"HOW IS IDEA TO REVENUE MASTERCLASS DIFFERENT FROM OTHER COURSES ON THE MARKET?"

This is the only course that covers the entire process of testing, validating, justifying, and launching a new product idea, and in doing so teaches you the five most important areas the best, most strategic product managers focus on to make an impact. You get the entire formula, a comprehensive playbook for taking any product idea from concept to paying customers, and ongoing support, all included in the course and yours FOR LIFE.

Idea To Revenue Masterclass contains extraordinarily detailed material on systematically testing a product idea, validating it with customers before even having the product idea built, iteratively testing whether it's an idea worth pursuing, aligning and maintaining support internally, creating a pipeline of excited customers before you formally launch, building and testing an MVP, and ultimately getting your product idea to market.

Idea To Revenue Masterclass will provide with you a working playbook of strategies and tools based on real-world examples that you can actually apply in your own day-to-day product management.

"HOW DO I KNOW IF I'M READY?"

You’ve seen the details of the program on this site. You've seen the testimonials of other Idea To Revenue Masterclass students. You've read the endorsements of respected product management experts. You've (hopefully) gone through the free lessons in the course. And you may have attended one of my live training events, read my materials, or seen me speak at an event. You have all the information to make a decision. Now it’s up to you. I encourage you to look inside and decide if this is right for you. It’s natural to have doubts. We all do — the invisible scripts around starting anything new, they often hold us stagnant for years. If Idea To Revenue Masterclass truly isn’t for you, don't join. We'll part as friends with no hard feelings, and I'll continue sending you my free emails. But if you're ready to break the shackles that are keeping you stagnant in your product, your job, you career, Idea To Revenue Masterclass can help.

"HOW MUCH HELP AM I GOING TO GET? IS THERE A WAY I CAN TALK TO SHARDUL FOR A MINUTE IF I GET STUCK?"

Yes.

First, we have a discussion forum for every lesson where you can post questions and get answers from not only Shardul, but other students as well.

Second, we have a private Facebook VIP community exclusively for students of the course. You get instant access to a shared community of motivated and committed professionals like you across a diverse range of product types, company sizes and industries. You get 24/7 support from your peers on any product related challenge, and have the opportunity to benefit from their help, their knowledge, their experience, their wisdom.

Third, you can always email me directly. I personally respond to all emails.

Fourth, if you're really stuck, I am happy to get on a 1-on-1 call. I have already done this with many of my students. I do this because I am equally invested in your success. I really want Idea To Revenue Masterclass to be a success for you. I'll be honest: yes, I am busy and my schedule is quite full. That's why you have the first two options available to you. But if you're really stuck, you're wrestling with some truly thorny challenge, I'm happy to schedule a brief 1-on-1 call to help you.

"WHEN CAN I EXPECT RESULTS?"

I can't promise you specific results in a specific timeframe. Nobody can. And you shouldn't trust anyone who does. Here's why: We all begin at different levels of sophistication, experience, and skill. We all serve different markets, and have different products, different businesses. It would make no sense to promise "one size fits all" results just to get you to like me. In fact, I'd rather be honest about the challenging nature of this material, which is why I added lifetime access and ongoing support. If you're deliberate, methodical, and follow the action steps, you will see results. And looking back, 1-2 years from now, the amount of time you invested will pale in comparison to the recurring rewards you'll be accruing.

"I'D LIKE MY EMPLOYER TO PAY FOR / REIMBURSE ME FOR THIS COURSE. HOW CAN I SELL THIS TO MY BOSS?"

No problem at all. This page will arm you with the arguments you need to make the case to your boss.

"I HAVE AN URGENT PRODUCT RELATED CHALLENGE RIGHT NOW, AND NEED A SOLUTION FAST. WILL THIS HELP?"

No, and please don't join Idea To Revenue Masterclass. I'm not looking for people who need quick-fix-it solutions, because when you're in dire straits, you necessarily make short-term decisions. Idea To Revenue Masterclass is about focusing on the long term. If you've got an urgent problem you need solved literally tomorrow, I recommend getting a good book from the library or getting expert advice, then come back here when you're ready to invest in building your long-term skills.

MENTAL BARRIES AND DOUBTS

"UGH, I DON'T WANT THIS TO BECOME YET ANOTHER THING ON MY TO-DO LIST."

The last thing we need is another thing to make us feel guilty. One of the ways Idea To Revenue Masterclass is completely unique is that I've baked the psychology of success and taking action right into the course. Idea To Revenue Masterclass isn't a brain dump about product management tactics — it's a complete, measured system for going from nothing to a working, successful product. And with lifetime access, you can progress at your own speed, even take a break if you need to.

"CAN I GO THROUGH THE COURSE ON MY OWN SCHEDULE? WHAT IF I FALL BEHIND?"

Don't worry — because it's an online course, you can go through the lesson at your own pace. And the course comes with lifetime access so you can take a break from the material if you're out of town, on vacation, or just swamped for a few days. Interruptions happen, and your Idea To Revenue Masterclass course will ALWAYS be here for you when you're ready.

"WHAT IF I LIVE IN INDIA, THE UK (OR SOMEWHERE ELSE)?"

Yes, Idea To Revenue Masterclass will help you. Our students come from the U.S., Canada, India, the United Kingdom, South Africa... all over the world. And it's also why we've provided local currency pricing to enroll in the course.

"WHAT IF I’M LEFT-HANDED? WHAT IF I LIVE NEAR THE SOUTH POLE? WHAT IF MY HAIR USED TO BE CURLY, BUT IS NOW SPIKEY? WHAT IF... WHAT IF..."

This is called "Special Snowflake Syndrome," where we believe something in our lives is so unique, nothing will ever help. The reality is, at some point, you're looking for an excuse not to join. My goal is to show you that's not true, that it's just a crippling excuse. I've applied the strategies and techniques in Idea To Revenue Masterclass in a variety of industries and products. The course incorporates the teachings of seasoned product management and innovation experts, and has students from all over the world managing products from SaaS to enterprise products to digital services to digital media. If you truly believe you are so unique that 10+ years of the most comprehensive material on taking a product idea from concept to paying customers ever assembled will not help you, please don't join!

"WHAT IF I'M JUST LAZY AND UNMOTIVATED?"

A huge myth in behavior change is that the solution is to "buckle down" or "work harder." This is false. That's why a list like "3,000 ways to become a better product manager!" is a waste of your time. You don't need an encyclopedia about product management or a list of random ideas. You need to know how to turn your skills and passions into being a successful product manager, then use a trusted, step-by-step system to turn your ideas into profitable products. Idea To Revenue Masterclass shows you every step of this process.

"IS IDEA TO REVENUE MASTERCLASS RIGHT FOR ME?"

"MY PRODUCT IS SAAS/MOBILE APP/ENTERPRISE/DIGITAL MEDIA/B2C/B2B/B2B2C/ETC. WILL THIS COURSE WORK FOR ME?"

Idea To Revenue Masterclass is perfect for product managers responsible for a software or digital product. The course will give you the strategic and actionable insights to transform your approach to pursuing product ideas — if you're willing to apply the principles to your product. Because product managers work in such a variety of industries and types of products, the course includes real-life examples and case studies across a broad spectrum of products. Regardless of the specific type of product you're responsible for, the key here is to be systematic about how you're testing product ideas, and using market feedback to drive your product strategy.

"I'M NOT WORKING ON A NEW PRODUCT. I MANAGE AN EXISTING PRODUCT. IS IDEA TO REVENUE MASTERCLASS JUST FOR NEW PRODUCTS?"

Idea To Revenue Masterclass works for new products and product expansion opportunities. As a product manager, you're constantly soliciting, brainstorming, vetting, testing, validating, prioritizing, launching and delivering new product ideas. Some of these are new-to-the-market products. Often they're new features or capabilities for an existing product. Sometimes they're expanding the product into a new market segment. In any of these situations, you still need to make sure your product idea is solving an urgent customer problem that the company is justified in solving (because it provides business value). Idea To Revenue Masterclass will teach you the steps to take to do just that, whether your product idea is a new product or a new feature for an existing product you're currently managing.

"I'M A PRODUCT MANAGER PURSUING DIGITAL SERVICES AND INITIATIVES IN A NON-TECH COMPANY. WILL IDEA TO REVENUE MASTERCLASS HELP ME?"

Having been in these types of product management roles, I know the game is a little different in that you may be in charge of a "product" that customers don't directly pay for, but serves some other meaningful business value. But the process of testing and validating product ideas is very much the same as a direct revenue generating product. Through the years, I've successfully tested and refined these concepts and strategies as a digital product manager in non-tech companies. That's why Idea To Revenue Masterclass includes real-life examples, tools and resources that you as a digital product manager can use for your own digital "products".

"OUR COMPANY STILL INSISTS ON DOING MRDs AND FOLLOWS OLD WATERFALL TYPE PROCESSES. WILL IDEA TO REVENUE MASTERCLASS STILL HELP ME?"

I feel for you. While it would be great if your organization embraced lean principles and agile methods, such changes can take time. But the good news is you don't have to wait for some magical date when the company finally "goes lean" in order to adopt a systematic approach to validating product ideas in your own day-to-day product management work. Idea To Revenue Masterclass will teach you how you can get the facts you need to inform your MRD, so when you get to writing the MRD (if you still need to) it will be truly market-informed and the exercise will go a lot faster.

And when people ask you how you were able to produce such an effective MRD with such keen market insights, you can tell them about the process you went through, and that might, just might, help move the needle on how your company does product innovation! ;)

"I'M AN ENTREPRENEUR WORKING ON A STARTUP. WILL THIS HELP ME?"

Idea To Revenue Masterclass is focused on helping product managers become strategic product managers who can drive innovation and deliver business results. While the concepts and principles can certainly be applied to a startup, the course does not specifically focus on startups or startup founders.

"IS THIS COURSE RIGHT FOR ME IF I WANT TO CREATE A PHYSICAL PRODUCT? SELL MY SERVICES?"

While the principles taught in Idea To Revenue Masterclass can be applied to physical products and services, it's geared toward product managers pursuing, launching, managing, and growing software and digital products and services.

"NOW ISN’T A GOOD TIME FOR ME..."

If now "isn’t a good time", understand one thing: it's NEVER going to feel like the right time. It's never the right time to get married. Never the right time to have kids. Or move across the country. Or start something new. We can dream about that magical day when the stars align, but that day isn't coming. At a certain point you have to stop waiting and make things happen for yourself. The best time to start is today.

HOW IDEA TO REVENUE MASTERCLASS WORKS

"HOW DOES THE COURSE WORK?"

Idea To Revenue Masterclass is a 7-module online course. It includes supplementary materials, like a course workbook to practice and implement the lessons taught, and includes detailed case studies, worksheets, scripts, teardowns, discussion forum, and support. One important thing: Don't worry about falling behind. You have lifetime access to this material, so if you need to take a break, that's no problem — you can "resume" the material any time you want.

"WHAT EXACTLY DO I GET WITH THE COURSE?"

As soon as you purchase, you'll get immediate access to the entire Idea To Revenue Masterclass program:

- 7 step-by-step modules with power-packed video tutorials that you can follow along at your own pace.

- The video lessons are 5-20 minutes — perfectly bite-sized for the busy product manager!

- Downloadable course workbook with loads of actionable exercises to help you apply the lessons immediately in YOUR job.

- Real-life case studies and examples — SaaS, mobile, digital, B2B, B2C, B2B2C, different industries.

- Tons of ready-to-use product management templates, guides, tools and resources that you can download and use from day 1.

- Discussion forum for every lesson to ask questions.

- Exclusive Facebook VIP community just for students.

- Personal support from me. (Yes, I personally answer all questions!)

"IS THIS COURSE LIVE? IS IT IN-PERSON?"

This is NOT a live, in-person presentation. It's online and available 24/7, so you can get started immediately and take it at your pace. That also means you don’t have to spend money to attend an event, take time away from your family, and come back home with a notepad full of "to-dos." Idea To Revenue Masterclass lets you complete this material from the comfort of your own home or your place of work, at your own pace. The course comes with lifetime access, so the strategies, tactics, and scripts in this course will always be available whenever you need them.

"DO I GET ACCESS TO THE ENTIRE COURSE AT ONCE WHEN I ENROLL?"

Yes, as soon as you signup and enroll, you get access to the entire course and can take the first lesson immediately!

"HOW MUCH TIME DOES IT TAKE TO COMPLETE THE COURSE?"

You have the flexibility to do the course at your own pace. That said, the more time you put in, the faster you'll see results. I recommend completing a module a week. Because the video lessons are just 5-25 minutes long, you can easily schedule to do one a day or every other day. But since Idea To Revenue Masterclass comes with a lifetime access, you can go faster or slower if you want.

"YOU SAID THE COURSE IS STEP-BY-STEP. IS IT REALLY STEP-BY-STEP?"

Yes. The course is step-by-step as in: "Do this, then do this, then do this, etc."

I've heard loud and clear from product managers all over the world that many programs out there are way too theory based, or simply not actionable enough.

And you're left sitting there thinking, "Wait, what do I do first? Second? Third? Fourth?"

Idea To Revenue Masterclass eliminates that confusion. It's literally presented as step 1, step 2, step 3, etc.

In fact, here are the steps (and the course outline):

1. Start With Your Product Vision And Strategy
2. "Walk The Building" And Develop Your Stakeholders
3. Bust Your Assumptions And Get Validated Learning About Your Customers
4. Is Your Product Worth Pursuing?
5. Test For True Customer Validation
6. Test A Minimum Viable Product (MVP)
7. Get To Market With A Minimum Sellable Product

Each subsequent step builds on its predecessor. The course has been deliberately structured this way so you can immerse yourself in each specific step, make sure you understand all the critical concepts and strategies presented, and have practiced and used the tools provided, so you're well versed before moving on to the next step.

PAYMENT QUESTIONS

"DO YOU HAVE A PAYMENT PLAN?"

Yes, we will be offering a payment plan. Details will be shared when enrollment is opened.

"DO YOU HAVE A ONE-TIME PAYMENT OPTION?"

Yes. Details will be shared when enrollment is opened.

"I LIVE OUTSIDE THE U.S. DO YOU HAVE PAYMENT OPTIONS IN MY COUNTRY'S CURRENCY?"

Yes, we're offering international payment options. Details will be shared when enrollment is opened.

"CAN I GET A DISCOUNT FOR BEING A STUDENT? IN THE MILITARY? PAYING IN CASH? NON-PROFIT?"

Sorry, no. I give away 99% of my material free, and this is a premium course that's too valuable to discount. If Idea To Revenue Masterclass is a financial strain for you, please don't join. Instead, perhaps start with a more affordable program, and come back when you're ready to make the financial and personal commitment needed. Also, we don't take cash or check.

"CAN I JUST BUY A PORTION OF THE PROGRAM?"

No. This is a system, not a series of unconnected tactics.

"WHAT IF I TRY IDEA TO REVENUE MASTERCLASS, AND I DECIDE IT ISN’T RIGHT FOR ME? (IN OTHER WORDS, IS THERE A REFUND POLICY OR MONEY-BACK GUARANTEE?"

I stand by this course with a 30-day 100% money-back guarantee. The strategies and techniques presented have been used by me and other successful product managers in many different industries and types of products. I'm confident Idea To Revenue Masterclass will help you, so I can take the risk myself. Take 30 days. Try the entire course, download everything, and decide if it's right for you. If by the end of that time you decide it's still not right for you, let me know and I'll issue a full refund. You can even keep everything you've downloaded! However — and this is important — only join if you intend to follow the action steps. This course is not simply to consume information. It's designed for you to take action. If you ask for a refund, we'll require you to show us you completed the work.

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