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Idea To Revenue Masterclass
Welcome and Overview
What You'll Learn In This Course And Why You'll Come Out Of It A Product Rockstar! (16:06)
Course Workbook
Module 1: Start With Your Product Vision and Strategy
1. The Power Of A Good Product Strategy And Why You Need To Have It (21:06)
2. Capture Your Product Strategy In Under 20 Minutes (27:36)
3. Six Tips To Quickly Document Your Product Strategy And Avoid Endless Spinning (6:32)
4. The 8 Tragic Mistakes To Avoid In Formulating Your Product Strategy (10:50)
Examples And Teardowns Of Actual, Real-Life Product Canvases
Module 2: "Walk The Building" And Develop Your Stakeholders
1. What You Need To Learn And From Whom (20:27)
2. Special Case: When You've Been Put In Charge Of A Solution In Search Of A Problem (18:14)
3. How To Conduct Interviews To Gain Real Insights, And Start Creating Supporters (17:32)
4. Handling Objections (4:48)
5. How To Identify Supporters, Detractors, Decision Makers And Influencers (6:07)
Module 3: Bust Your Assumptions And Get The Truth About Your Customers
1. What You Need To Learn (14:27)
2. Formulate A Testable Hypothesis And Construct An Experiment To Test It (24:02)
3. Finding Customers To Interview (15:40)
4. Conduct A Customer Interview That Truly Tests Your Hypothesis And Gets You Real Insights (20:49)
5. Evaluate Your Results And Make A Decision: Pivot or Persevere? (26:58)
6. Report On Your Progress And Start Creating "Internalvangelists" (11:21)
Module 4: Is Your Product Worth Pursuing?
1. What You Need To Learn (9:02)
2. Sketch Your Customer Persona (9:28)
3. Estimate The Market Opportunity For Your Product (29:36)
4. What Are Your Product Goals? (23:25)
5. Evaluate Your Results And Make A Decision: Pivot or Persevere? (4:48)
Module 5: Test For True Customer Validation
1. What You Need To Learn (20:07)
2. Build And Test A Prototype (10:49)
3. Get Ready To Talk To Customers (Again) (7:25)
4. Conduct A Customer Interview That Gets You True Customer Validation (20:16)
5. Dealing With Rejection (7:45)
6. Evaluate Your Results And Make A Decision: Pivot Or Persevere? (19:41)
7. Report On Your Progress And Continue Creating "Internalvangelists" (6:02)
Module 6: Deliver A Minimum Viable Product (MVP)
1. What Is A Minimum Viable Product? (20:28)
2. Define Your Minimum Viable Product (22:34)
3. Get To Release 1.0 (15:01)
4. Test Your Minimum Viable Product (13:30)
5. Evaluate Your Results And Report On Your Progress (5:01)
Module 7: Get To Market With Your Minimum Sellable Product
1. Define Your Minimum Sellable Product (10:12)
2. The Two Most Important Financial Calculations That Can Make Or Break Your Product Idea’s ROI (22:43)
3. Prepare To Sell (27:42)
4. Three, Two, One... Launch! (11:09)
5. Post-Launch Activities And Course Wrap-Up (24:08)
2. Special Case: When You've Been Put In Charge Of A Solution In Search Of A Problem
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